PROJECT BRIEF:
When Newburyport Schools approached us, their brand identity was scattered across multiple versions of several logos and themes. Although the brand has a rich and long history, it visual ID had taken many turns over the years. As a result, their visual identity disconnected and random.
They needed an audit of their 100+ year old brand in order to connect the highlights and create a cohesive brand narrative. They also needed visual consistency and connection between all of the brand marks. Their goal was to have a cohesive identity system that uniquely embodied their brand narrative and was visually reflective of a modern day sports brand.
