PROJECT BRIEF:

In 2015, the owners of the Florida Panthers launched a full rebrand of this organization. The goal of the project was to revitalize the brand by creating a meaningful narrative that connected with the regional fan base, and embraced a stronger value system for the organization to move forward with. The hopes were that the new aesthetic had influences of some of the NHL’s storied teams, but also created a unite and contemporary sport aesthetic.

ASSETS DEVELOPED:

color profile | primary logos | alternate logos | word-mark | uniform font | home & away uniforms

CONTRIBUTORS:

Jeff Eagles, Eric Bodamer, David Connetta, Dominique Fillion, Matt Beeman, Andrew Harrington, Andrew Sterlichini, Pat Cummings, Doug Cummins, Russell Pritchard, Jason Weeks