PROJECT BRIEF:
When the Hockomock League Athletic Directors approached us, their league identity was ill defined, and lacked any connection to the values, narrative, or direction the league was going.
They needed an audit of the history of their brand in order to uncover the unique story of their identity. This entailed a deep dive into the history of the communities that had been involved in the league over its 90 year history to find a meaningful narrative to drive their visual identity. They also needed a family of consistent visual marks for a range of applictions. The Hockomock system also needed to be flexible and work in conjunction with all twelve member schools identities in the league. Their goal was to have a cohesive identity system that uniquely embodied their brand narrative going forward,and was visually reflective of a modern-day sports brand.
